Desert plants have evolved remarkable survival strategies - storing water, sealing in moisture, and protecting themselves from harsh conditions - which inspire the way we formulate for sensitive, thirsty skin.

Thirsty Cowboy is made for skin that’s dry, sensitive, or craving hydration. We target customers with “thirsty skin” - meaning skin that’s dry, dehydrated, red, flaky, itchy, or prone to conditions like eczema and psoriasis. These symptoms often stem from trans-epidermal water loss, so our formulas use a strategic blend of humectants, occlusives, and emollients to lock in moisture and strengthen the barrier. Inspired by resilient desert botanicals - like cacti, jojoba, Kakadu plum, and prickly pear, plants that have evolved to hold onto water - we create skincare designed to help human skin retain hydration, stay calm, and stay healthy.